Hi, I’m Kiara. 👋

Over the last decade I’ve had the privilege of working with experts from all facets of the finance world.

I’ve gone through a journey of interpersonal growth as both an investor and as a employee of several large financial corporations.

I understand the knowledge gap that divides most of America and hope to educate.. and inspire people on the first leg of that journey.

Whether your startup or a well established company looking to increase organic traffic and drive leads to your products I can help.

It all starts with attention and the best way to capture and nuture that is with great content that both educates and helps readers solve their problems.

• Even though copywriting is creative work, we possess an incredibly large amount of data at our fingertips.
• I don’t believe we can allow this data to be ignored.
• Needless to say, copywriters who are armed with data are a necessity in today’s world, and especially when it comes to discussing fintech and finance-related topics.
• Data-driven copy is about creating copy that goes beyond simply increasing views or conversions. It’s about actually understanding what data is telling us on a more granular level versus simply reading a percentage or a statistic.
• The true art of data-centric copy is in determining the implications of what the data is telling us. In other words, it’s about finding a third variable instead of simply trying to draw a connection between two existing ones.
• Perhaps most importantly, when understood in this way, data can help us avoid making false conclusions. A dozen false or misunderstood statistics won’t help you draw an accurate answer.

• Having worked with some of the largest fintech firms in the world (such as JP Morgan and Digital Currency Group), I learned how not to be a generalist. My primary roles tended to focus on equity research and emerging markets.
• At these firms, I gained writing experience through produced written reports on trading strategies and market trends, contributions to thematic sector reports, and presentations and continuing communications with risk committees, auditors, and senior management.
• While I gained a wealth of knowledge, working with these firms left me with the feeling that I wasn’t really contributing to anything meaningful outside of the office environment. That's why I transitioned to writing.
• I ensure that my copy accurately conveys complicated concepts on niche technical subjects in a way your audience will find trustworthy and authentic, while also displaying authority over the material.
• Half of technical writing is the writing itself, and the other half is the research process. I always conduct a thorough exploration into the subject at hand, which sometimes includes interviewing experts or professionals in their respective fields.

• ‘Crypto’ is the word that everyone in the fintech space is thinking about right now, but many won’t be ashamed to admit they don’t have a lot of expertise in the field either. That’s where I come in.
• I am a passionate decentralized finance (DeFi) advocate. I was an early contributor to yearn.finance.
• I believe DeFi is both an inclusive way to empower everyday people in our developing world and the best strategy for integrating crypto into the global financial infrastructure.
• I’ve also worked with Chainalysis, and it was here I learned the value in establishing cleaner crypto regulations (annd specifically through establishing stronger compliance controls and audit practices).
• I’m a fan of Dune Analytics and the great work they’ve been doing in regards to developing on-chain analysis, which
• I believe can help us to more effectively scrutinize critical data (such as network activity or active address tracking) than simple TA can in order to gain better insights into the crypto market.
• I also often write about how financial organizations can build trust in blockchain, what regulators are currently thinking about crypto in financial services, and the applications for blockchain that go beyond cryptocurrency.